Shoplinkz relaunches as a personal mall map for online shopping

Shoplinkz has relaunched its shopping platform with a rebuilt home screen that organizes a shopper’s favorite stores and products in one place. The free web and iPhone app aims to replace scattered tabs, bookmarks and search history with a single personal map of nearly 5,000 stores.

Why it matters: - Shoplinkz is trying to make online shopping less fragmented by putting stores, products and saved items into one organized hub. - The relaunch targets shoppers who move across many retailers and need faster access to favorites, saved products and discovery. - The company is positioning the app as a layer above retail sites, not another marketplace or social feed.

What happened: - Shoplinkz announced a relaunch built around the Mall Map, a personal home screen that organizes every store a shopper loves in one place. - The free service is available on the web at shoplinkz.com and on iPhone through the App Store. - The company is based in Bentonville, Arkansas. - Shoplinkz said the platform is available now.

The details: - Users can add brands across 17 categories, including department stores and specialty shops. - The platform includes nearly 5,000 stores that users can add to a personal map. - Shoplinkz introduced Save from a link, which lets shoppers save any product from any store on the web into Shoplinkz lists. - The product aims to keep wants, wish lists and saved items in one place instead of across tabs and screenshots. - Shoplinkz Pro costs $9.99 a month or $99 a year and includes a 7-day free trial. - Pro unlocks the full store and product catalog plus search. - The relaunch also includes Discovery, which surfaces new stores and products. - Shoplinkz says Discovery is chosen for taste, not noise. - The company also released a 90-second film at watch the film.

Between the lines: - Shoplinkz is betting that shoppers want organization more than more recommendations. - The emphasis on a personal map suggests the company is competing on utility and control, not storefront inventory. - The paid tier signals a freemium model built around power-user features rather than basic access. - In remarks, co-founder and CEO Jonathan Stephens said Shoplinkz is a control layer above every store and puts the shopper in charge.

What's next: - Shoplinkz will likely use the relaunch to grow adoption of the free app and convert heavy users to Pro. - The company is also likely to lean on its store catalog, saved-product tools and discovery features to deepen engagement. - Shoplinkz is directing users to shoplinkz.com, the App Store and its social channels for more updates.

The bottom line: - Shoplinkz wants to be the organizing layer for online shopping, with each user building a personal mall instead of bouncing between retailer sites.